Retail & Commerce
MEMO Clothing took every wholesale order through a LINE group. MERCIL redesigned the process and built a web app and back office for it: orders now take minutes instead of days, one admin does the work of four, and customer satisfaction rose from 53% to 97%.
2 min read
97%
customer satisfaction, up from 53%
4×
customer capacity
+15%
sales, year on year
Minutes
to process an order, instead of days
MEMO Clothing is a Thai fast-fashion brand that releases new designs every week and sells mainly to wholesale customers, who resell its clothes. It has since opened its first official store, at Central Nakhon Sawan.
The client's need
To open a round of orders, admins posted product photos in a LINE group. Customers ordered by text message, or by drawing on the photos, and each order took a long time to process.
It took at least four admin staff to keep up.
How we fitted it
We started by observing how MEMO’s team and customers worked, mapped the order process as it was, and designed the process as it should be, validating each stage with MEMO before building it.
Then we looked at who was buying and on what. Most customers were on their phones and came from LINE, so the platform is a progressive web app: it opens from a link in a chat, works like an app, and needs no download. A design system keeps the brand consistent, and the screens are designed for wholesale buyers, who order many colours and sizes at once.
We built in short Scrum sprints, with automated tests from unit to end-to-end and a DevOps pipeline, and connected the platform to payment and delivery providers.
What we built
Measured outcome
Wholesale customers
Order, pay and track in one place
Real-time stock, their tier’s ordering window and delivery tracking, instead of messages in a LINE group.
MEMO’s admin team
One admin instead of four
Orders no longer need re-entering in the delivery service, which removed a source of human error.
MEMO
Demand they can plan for
Buying trends in real time help plan production, and the brand talks to customers on its own platform.
In the client's words
“MERCIL’s deep expertise in software development helps MEMO to provide the best digital experience to our customers.”
Nopasorn MansakulChief Executive Officer, MEMO
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Custom software
Feature lists make ready-made products look like the safe choice. A better test is how far your process is from the one the product was built for, and who pays for the difference.
Integration
Quotes for the same integration can differ tenfold between vendors. Most of the difference comes from what each quote leaves out.
What's next
Tell us about the process, the constraints and the deadline. We will say plainly whether we are the right fit.
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