Media & Entertainment
The design of a sales CRM for GMM Music Publishing International, which licenses GRAMMY music to restaurants, bars and karaoke venues: leads priced from a rate card, trip plans with check-in at the venue, and customer tracking, from user flows to the API specification.
2 min read
3
modules: leads, trips and customer tracking
8 weeks
planned, from requirements to handover
20 m
check-in radius around each venue
GMM Music Publishing International (GMM MPI), a subsidiary of GMM Grammy, collects copyright fees from businesses that play GRAMMY music, such as restaurants, bars, karaoke venues and events. Its field sales reps each cover an area: they find venues, visit them, agree a licence fee and follow up on payment and renewal.
The client's need
Much of the sales work was manual and spread across separate tools, which cost the team time. Supervisors had no single view of which venues had been found, which visits were planned, or what happened at each one.
GMM MPI wanted one system for the whole cycle: a rep adds a venue and works out its fee, a supervisor approves the lead and the trip, the rep visits and records the result, and the team follows each customer through payment and renewal.
How we fitted it
We started from how the work actually runs: two roles, the sales rep in the field and the supervisor who approves. Each module got a user flow, a sitemap and a permission matrix that sets what each role can see, edit and approve, then the screens, sized for a tablet the rep carries on the road.
The technical design followed the same flows: an API specification and sequence diagrams for every module, so developers could build from an agreed design. We also wrote the UAT scenarios for each module. The plan ran eight weeks, with internal and UAT testing, a round of feedback, and training before handover.
What we built
Behind the screens, GMM MPI received the user flows, sitemap, permission matrix, UAT scenarios, API specification and sequence diagrams for all three modules.
Outcome
Sales reps
Leads, trips and visits in one place
Venues, fees, trip plans and check-ins in one tablet app instead of separate tools.
Supervisors
Approval and a clear view
Leads and trips come to them for approval, and the sales summary shows every visit.
GMM MPI
A design ready to build
Agreed flows, screens, permissions, API specification and sequence diagrams for all three modules.
Media & Entertainment
Client under NDA
The design of a content management system for a major Thai music company: one catalogue of songs, albums and their media, cleaned and migrated from the old system, with contracts, requests for media and delivery to digital music platforms. MERCIL designed it in four phases, from UX/UI to architecture, APIs and data.
Client under NDA
UX research and redesign for the reliability and maintenance system a large manufacturer in Thailand uses to plan maintenance and run work requests. We mapped how its maintenance teams work, designed and tested a new flow against the current one with six end users, and delivered 26 ranked findings, a design system and a guideline for its developers.
EVolt
The back office behind EVolt’s charging station map: EVolt’s team manages every station, provider and charging socket in one place, and charging points on the EVolt network update live. MERCIL also designed an on-site system to control and monitor charging over OCPP.
Custom software
Feature lists make ready-made products look like the safe choice. A better test is how far your process is from the one the product was built for, and who pays for the difference.
Integration
Quotes for the same integration can differ tenfold between vendors. Most of the difference comes from what each quote leaves out.
What's next
Tell us about the process, the constraints and the deadline. We will say plainly whether we are the right fit.
We use essential cookies to make this site work and, with your consent, Google Analytics and Hotjar session recordings to understand how it is used. Forms are hidden in recordings. Cookie policy