Our Customer
GMM MUSIC PUBLISHING INTERNATIONAL CO., LTD (GMM MPI) is a subsidiary of GMM GRAMMY Public Co., Ltd., a leading provider of a fully integrated entertainment platform in Thailand. GMM MPI’s primary responsibility is to collect and manage copyright fees from customers using GRAMMY media, including restaurants, karaoke bars, exhibitions and more.
The Challenge
Currently, GMM MPI faces significant challenges with manual and decentralized processes across various workflows. This inefficiency results in wasted time and resources. In response, GMM MPI partnered with MERCIL to design and develop a robust web application platform aimed at centralizing and streamlining their processes.
Our Solution
CRM DashboardLeveraging our tailored expertise, MERCIL provided a comprehensive CRM solution that includes both technical system design and UX/UI design.
CRM Customer TrackingOur platform features a variety of tools tailored to meet customer needs, such as dashboards, lead management, trip management, customer tracking, analytics, and reporting.
Results
The new system streamlined GMM MPI's workflows, significantly eliminating workflow bottlenecks and reducing time consumption while enhancing precision in customer needs assessment and sales tracking. As a result, GMM MPI experienced increased revenue, improved customer management, and a holistic overview of operations through intuitive dashboards.
